to responsible farming
modern partnership :
that's the Champ des Pradel
of history
In the heart of the the Hérault unspoilt countryside,
lies a field of centuries-old olive trees. Each tree, a silent witness to past centuries, is pampered in perfect harmony between tradition and innovation. This is where Pradel has invested to preserve a field of olive trees.
Saint-André-de-Sangonis
NESTLING IN THE HÉRAULT VALLEY, SAINT-ANDRÉ-DE-SANGONIS IS A VERITABLE JEWEL IN THE CROWN OF SOUTHERN FRANCE’S AGRICULTURAL HERITAGE.
Even today, olive groves such as the one featured in this project continue to flourish, embodying the richness of agriculture that respects the land. This region, with its rich biodiversity, is a refuge for many endemic and migratory species thanks to its surrounding wetlands and garrigues. Local traditions, deeply rooted in respect for the land, are still alive and well, particularly through farming practices that favour sustainable methods and the intergenerational transmission of know-how.
The limestone soil and gentle topography favour Mediterranean crops such as olive trees, which capture the essence of this land. Today, this exceptional natural setting is an inspiring example for initiatives linked to social responsibility, promoting both heritage and sustainability. This project is part of a CSR approach that celebrates cultural and environmental heritage, while encouraging a resilient and responsible local economy.
Lalouette
Jerry Lalouette, committed grower and guardian of the Pradel field, embodies passion and respect for our natural heritage. In the heart of these hundred-year-old olive trees in Saint-André-de-Sangonis, he is the guardian of this unspoilt landscape and a farmer at the service of biodiversity and tradition.
Guardian of landscapes
and sustainable know-how
JERRY LALOUETTE IS THE DRIVING FORCE BEHIND THE DEVELOPMENT OF THIS FIELD.
Since 2022, he has been involved in olive growing, which he sees as both a profession and a mission. Going beyond traditional tasks, Jerry is rehabilitating forgotten plots by reintroducing environmentally-friendly working methods and adopting an organic approach. Each variety of olive in the field – including Lucques, Picholine and Verdale – receives meticulous care, reflecting his respect for the natural rhythm of the seasons. Its aim is to preserve the region’s exceptional biodiversity and produce an exceptional olive oil that embodies the terroir and local traditions.
Organic practices,
is a personal process…
OUR PATH CROSSED WITH JERRY’S WHEN HE WAS LOOKING TO DEVELOP HIS OLIVE-GROWING BUSINESS.
In 2021, while looking for new plots to develop his organic farming business, Jerry came across our hundred-year-old olive trees. His expertise and passion for preserving natural landscapes immediately convinced us to entrust him with the upkeep of our field.
For Jerry, this field represented much more than a plot of land: he saw these hundred-year-old trees as a jewel to be protected and a testimony to the past to be preserved. This respect for tradition, combined with a forward-looking approach to sustainable farming, resonated perfectly with our own values.
Together, we share the ambition of preserving and enhancing this natural heritage, while helping to pass on a unique know-how.
How does the production cycle work?
organic production
This partnership with a passionate producer embodies our values:
respect for the environment, a commitment to organic farming and the promotion of short distribution channels.
By supporting this approach, we are helping to maintain sustainable farming practices while strengthening the local economy. Working with a producer who is committed to this approach also allows us to make a link with the history of the Pradel family through the ages, anchoring our approach in a history of passion and know-how.
This partnership with the Pradel family, initiated in 2022, embodies a shared vision: preserving agricultural heritage while promoting an eco-responsible approach. A strong commitment to a circular and inclusive economy.
Thanks to these 500 trees, Jerry guarantees a sustainable supply that supports mills, retailers and short distribution channels, while creating a direct link with consumers.
With this annual production of organic olive oil, the farm promotes local, sustainable agriculture. With 6 weeks of summer markets and formats tailored to consumer needs, it makes a direct contribution to the regional economy.
It’s quite simple and quite incredible that it doesn’t exist everywhere…
